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Bringing 20 Years Of Offline Fashion Brand Online With Angie Wong

Do you love fashion and hope to own your own boutique one day?

Angie Wong from JOOP, a well-known brand in Singapore shares her story with me in today’s MomBoss Spotlight interview.

Hear how Angie first started by selling her own pre-loved items at the weekend flea market, before she went overseas and shipped clothing back to sell. This was 20 years ago when there aren’t many blogshops nor social media platforms to promote your clothing.

Today, JOOP has several branches spread out across Singapore and you can even find their signature feminine styles on ZALORA.

Find out how Angie and her sister successfully turned JOOP from a market stall to brick and mortar boutiques in malls and navigated the transition online with the ever-changing customers’ demand and shopping experience.


What we covered in the chat:

  • How to determine the amount of stock inventory
  • How to plan the next product launch based on data
  • Methods to attract first-time online customers without the tangible factor involved

You can find JOOP here:

Shop: http://www.jovet.com.sg / https://shopperboard.com/jovet.com.sg/store/1021 / https://www.zalora.sg/joop
Instagram: https://www.instagram.com/joopboutique
Facebook: https://www.facebook.com/JOOPsg

I would like to know. What have you learnt from the interview?

Hear from you soon,

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