You must be thinking what "community" means for business.
Firstly, you need to know that a community is different from a networking organisation. Community is an interactive group of people joined together by a common interest or passion. People concentrate on building relationships rather than using each other. It is also one of the most powerful tools a business can deploy for brand awareness, customer insight, customer loyalty and retention, and word of mouth.
Ksisters is a real-life example of how community building is key to successful business growth.
Jungmin Lee, Founder of Ksisters and Co-founder of Beauty & The Biz, started the business from a one-woman show to a team of ten employees in just three years' time.
Jungmin is a person with true grit. She is not afraid of rejections; she perseveres and doesn't stop going after what she wants. She has a purpose; to support homegrown women-led brands and businesses through curated pop-up events.
Here's a snapshot of what we have covered in our chat:
Bottom line, build a strong bond with your customers. Building a community means building a better business.
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