When the timer hits 0, doors to IN-DEMAND will close:









IN-DEMAND is now closed. Get on the waiting list and be the first in line when we reopen our doors.

If that sounds like you, I invite you to...

The elite 6-month accelerator designed for entrepreneurs, executives, creatives, bloggers, influencers, speakers, authors and consultants. Anyone who wants to develop thought leadership, recognition, influence or build a business fueled by their personal brand.

 Here's how we help you build a captivating Personal Brand

Communicate with Clarity

An IN DEMAND industry leader has a compelling answer to the question 'What do you do?’. If you cannnot pitch your value with clarity and credibility, it’s game-over. 

Raise Your Online Profile

Being good at what you do is no longer enough. If you want to be IN DEMAND, you must stand out and be recognised - You are who Google says you are. 

Content Creation

An IN DEMAND industry leader get their message out to the world by creating blogs, videos, live streams and publishing books. We will take you through the steps of getting your story onto a book.

Offer Ecosystem

Rather than trading time for money, you can turn your skills, talent and ideas into a range of products/offers that people love to buy when you are IN DEMAND. Learn how to monetise your clout.

Consistently Attract Opportunities & Brand Deals

Take your brand to the next level and become more valuable, visible and connected in your industry by collaborating with top brands in the world.

Have you noticed?

In every industry, it is always the same few people who receive media coverage, get into cool partnerships and they are also the highest earners?

What do they know that you don't?

People who are IN DEMAND are not smarter, more experienced or more likeable than you.

This has nothing to do with the functional skills in an industry, it has got everything to do with mastering these five key areas:

Take your personal brand to the next level and become more valuable, respected and connected in your industry.

Let's hear it our students..


I did not have a clear focus of my business before attending the course. However, just after 1 session with Michelle, I have a clearer vision on where I am heading to and I am definitely looking forward to the next session with her! Michelle has shown me that being a stay home mum and having your own income is absolutely possible!

- Rena Rau, founder of Bubsmamy

I have created my first educational product for preschoolers. Michelle has taught me effective ways to introduce myself and stand out in a crowd to maximise buy-ins. As a full-time homeschool/tutor mum of 4 kids, I have a limited network and limited time, so learning from her really helps to set me in the right direction and stop me from running in circles. I just love Michelle for her willingness to share the tricks of her trade. 

- Melissa Tan, homeschooling mom of mychirpylife.com

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Hey! I'm Michelle.

8 years ago, I started a blog and turned it into more than half a million dollar income.

I credit my success to clear personal branding. I am able to attract brand deals (no pitching needed!) and built multiple businesses.

My story has been featured on Channel News Asia, Lifetime Asia, Money Asia, Parenting World and more.

In 2019, Zine named me one of the Top 10 Mom Influencers in the world.

I believe in the power of influence and have spent the last few years helping people and businesses create more of it.

Is money important? Yes. 
Are connections important? Of course. 
Are goals imperative? 100%. 

But here is the thing, if you cannot create INFLUENCE, your dollars, contacts, and goals are things you work for instead of things that work FOR YOU.