#61: 4 Must-Have Elements of High Converting, Low Cost Facebook Ads
There's a limit to how many people you can reach with organic posts.
If you’re serious about reaching your target audience and extending your business online, then great content and blog posts are not enough – you need to buy ads.
I’ve ventured into Facebook (and Instagram ads) for a few years now and got a good ROI. Last year alone, I invested about $27K in ads and generated about half a million dollars in sales.
While these numbers are considered small in the whole Facebook ads space, I'm sharing because I want to show you that you don't have to spend a lot of money to get a big returns.
In this episode, I share the 4 elements I pay attention to when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t failed me.
My hope is that you take these elements, apply them to your own ads, and then watch your conversions continue to grow over time.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @thechillmom.
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8 years ago, Michelle Hon started a blog from home and turned it into a more than half a million dollar revenue business.
Today, she's an author, speaker, business coach, investor and she's leading 4 businesses, from F&B, publishing, digital marketing to education. Michelle’s blog has generated more than 3 million views, and hundreds of students have completed her business growth online courses and videos. Her story has been featured on Channel News Asia, Lifetime Asia, The Asian Money, Parenting World and more. In 2019, Zine named her one of the Top 10 Mom Influencers in the World.