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#64: Effective Copywriting and Content Writing For Small Business Owners

Season #1

How do you write an email or a caption that grabs your customer's attention?

It's not talent. It's not with fancy words.

Let's face it - most of our communication with our customers these days happen online and in written form.

What do you need to know so that the words you use, can increase leads and sales conversion for your business?

And in this episode, I'm sharing a snippet of our copy & content creation training inside Momentum Membership at MomBoss Academy. We covered: 

  • The 4 principles of good copy for online businesses
  • The difference between copy and content writing
  • Content angles and how to create fresh content for your audience
  • 4 things you need in a sales copy
  • 3 important (but mostly overlooked) questions to ask yourself before you even start planning and writing your content

Listen in!

Join the waitlist for Momentum: https://www.momboss.academy/momentum

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @thechillmom.

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ABOUT:

9 years ago, Michelle Hon started a blog from home and turned it into a more than half a million dollar revenue business.

Today, she's an author, speaker, business coach, investor and she's leading 4 businesses, from F&B, publishing, digital marketing to education. Michelle’s blog has generated more than 3 million views, and hundreds of students have completed her business growth online courses and videos. Her story has been featured on Channel News Asia, Lifetime Asia, The Asian Money, Parenting World and more. In 2019, Zine named her one of the Top 10 Mom Influencers in the World.

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