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Effective Copywriting and Content Writing For Small Business Owners

I asked 173 online business owners what is holding them back from growing their business.

73% responded: “I can't grow because I'm not on social media."

Me: "Why not?"

Stagnant entrepreneurs: "I don't know what to say/write."

In a way, they are right. Let's face it - most of our communication with our customers these days happen online and in written form.

How do you write a caption that grabs your customer's attention?

And it's not just captions. There are ads, emails, website, sales copy, sales page, funnels and your webinars.

These need to be communicated in a clear and simple way that entices your target customers.

So if you want to make a lot of money for your business, focus on that. Specifically, here are two skills that will have a huge impact on your leads and sales conversion:

1. Your ability to write clear and simple English. This is the foundation of everything. To get better, read "On Writing Well" by William Zinsser.

2. Copywriting. This is the skill of using words to gain attention and influence people. To get started, here's a snippet of our copy & content creation training inside Momentum Membership at MomBoss Academy.

We covered:

  • The 4 principles of good copy for online businesses
  • The difference between copy and content writing
  • Content angles and how to create fresh content for your audience
  • The 4 things you need in a sales copy
  • 3 important (but mostly overlooked) questions to ask yourself before you even start planning and writing your content

Clear? If this was helpful for you, leave a comment and let me know! :)

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