Do you have a brand voice?

If so, do you have a brand voice guide to keep your content consistent across all your communication channels?

If you don't have it, listen in as I take you step-by-step on how to create a unique brand voice guide...

After working with many businesses to refine their digital marketing and advertising strategies, I noticed that one of the biggest struggles and the deciding factor of the success of their Facebook advertising strategies is finding who to target.

I asked 173 online business owners what is holding them back from growing their business.

73% responded: “I can't grow because I'm not on social media."

Me: "Why not?"

Stagnant entrepreneurs: "I don't know what to say/write."

In a way, they...

Want to know how to increase your conversion and make more sales?

Know why people say "no" to your offer.

Sometimes, a no could be legit. But most of the time, they say no because they can't make a decision.

People's objections to how...

BY NATALIA SANCHEZ-KUMAR at ValueChampion 

If you follow Singaporean moms on Instagram, then you probably have a good idea of what it takes to be a mom influencer. These self-made working mothers built their brands through social media and...

Hi mombosses!

Are you struggling to come up with what to post on Instagram?

Does content creation feel like stabbing in the dark, trying to see what works and what is not? And often, nothing seems to work.

In short, you have not cracked the code...

It breaks my heart to see many people putting so much effort into their social media posts, only to get a few likes and no comments.

But it does not surprise me when that happens. I can usually tell if a piece of content is going to get a lot of...

This probably is not the first time you read about how important it is for a business to be sending newsletters.

The benefits are endless – it keeps your brand at the top of your customers’ minds, enhance your search engine presence,...

In your latest Instagram post, you are having fun with your kids – rolling on the floor laughing. You are living your best life.

Not only does it garner thousands of likes, but it is also your source of income. In fact, you get paid...

Marketing and promoting your business can be fun, especially when done right.

Lesson #1: Stop marketing on your own.

Lesson #2: Use collaborative, cross-promotional strategies that’ll help you reach a wider audience and grow your business...