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Targeting Business Owners? 9 Effective Strategies To Reach Them Using Facebook Ads

After working with many businesses to refine their digital marketing and advertising strategies, I noticed that one of the biggest struggles and the deciding factor of the success of their Facebook advertising strategies is finding who to target.

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Effective Copywriting and Content Writing For Small Business Owners

I asked 173 online business owners what is holding them back from growing their business.

73% responded: “I can't grow because I'm not on social media."

Me: "Why not?"

Stagnant entrepreneurs: "I don't know what to say/write."

In a way, they...

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4 Must-Have Elements of High Converting, Low Cost Facebook Ads

There's a limit to how many people you can reach with organic posts.

If you’re serious about reaching your target audience and extending your business online, then great content and blog posts are not enough – you need to buy ads.

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Are You an Influencer or Are You a Thought Leader?

There's a huge difference between the two and only one would make you a step above your competitions in your industry.

So, how do you become a Thought Leader?

In this episode, I'll be breaking down the four-step formula to becoming a Thought...

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The Fastest Way to Make a Sale that No One Talks About

When it comes to online sales and marketing, people often think of social media, content creation, and building an audience.

While yes, you should be doing all of that, building an audience takes time.

And it can be very...

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My Journey to a 6-Figure Lifestyle Business

This episode is a little bit different. I have switched roles with Esther Yap and I am in the interviewee seat instead. Esther is a #MomBossGoal Mentorship Program student and host of the The Parent Thing podcast, and she is asking me about my...

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How to Make an Income as a Mom Influencer

BY NATALIA SANCHEZ-KUMAR at ValueChampion 

If you follow Singaporean moms on Instagram, then you probably have a good idea of what it takes to be a mom influencer. These self-made working mothers built their brands through social media and...

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How to Generate Product Ideas that Sell

In this episode, I'm sharing a snippet from our #MomBossGoal group coaching call.

#MomBossGoal is our online training program for aspiring mompreneurs to help them get an idea from inside their head and launch it into the world. So, you...

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Recipe for a Perfect Instagram Post

Hi mombosses!

Are you struggling to come up with what to post on Instagram?

Does content creation feel like stabbing in the dark, trying to see what works and what is not? And often, nothing seems to work.

In short, you have not cracked the code...

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Captivating Social Media Content that Get Clicks with Purvi Shah

It breaks my heart to see many people putting so much effort into their social media posts, only to get a few likes and no comments.

But it does not surprise me when that happens. I can usually tell if a piece of content is going to get a lot of...

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