From the minute your customers lock eyes with your logo to the moment they're clicking "Add to Cart".

My dear readers, let me introduce you to "Customer Journey".

Whether you’re looking to start a side hustle or are pretty well-established...

Are you tired of pouring your hard-earned money into online ads and seeing little to no return on investment?

Do you want to take your online business to the next level and skyrocket your sales? 

As an online business owner and marketer,...

Have you ever wondered what you would tell your younger self if given the opportunity?

If only you could go back and prepare for the challenges ahead.

Maybe there are a few things you wish you knew before starting a business. So, in this third...

You're a coach. You're an expert in your field, and you have amazing things to share with your clients. You have the knowledge, skills, and experience to make a difference for your clients and their businesses.

But here's the thing: you want...

We are so excited to share this episode with you. This is our first ever MomBoss Chat series where we brought in 3 amazing mompreneurs - Elaine Felicity, Co-Founder & Educator of The Home Education Online, Jasmine...

If you are a mom, it is highly likely that you have shopped at Motherswork before.

However, did you know that Motherswork actually started out as a mom’s hobby, and it stands for 11 product values?

Sharon Wong, founder and CEO, creative...

Whether you want to start a new business, offer a different range of products or services to your established business or you are wondering why you are not getting leads and customers, the answer always lies with:

Your customers.

However, that...

When you plan your lead generation, customer experience or sales strategy, what do you focus on?

Most business owners operate from the "what is great about my product" perspective, and very often they completely miss the mark with their customers...

Why did you want to start a business?

Most people's answer to that is to have time freedom. They start a business so that they can work less and work whenever they want from wherever they are. 

But when asked what are their plans to grow...

This episode is a little bit different. I have switched roles with Esther Yap and I am in the interviewee seat instead. Esther is a #MomBossGoal Mentorship Program student and host of the The Parent Thing podcast, and she is asking me about my...