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How Felicia Went From Idea To Thriving Business (With No Experience) #87

Are you a mom with a brilliant business idea but unsure how to kickstart it? If you've been grappling with doubts and lack of resources, Felicia's journey from ideation to launching her business will inspire and guide you through the process.

In this episode, Michelle Hon, host of The Chill Mom Boss Show, welcomes Felicia Chia, a mom of two and the founder of Little Fig Foods.

Felicia, a former accountant turned mompreneur, embarked on her entrepreneurial journey to solve a common parental dilemma: convenient and nutritious meals for kids on the go.

Key Takeaways:

  1. Start Despite Doubts: Felicia's journey teaches us that it's normal to face doubts and uncertainties, but taking the first step is crucial.
  2. Community Support Matters: Joining entrepreneurial communities like MomBoss Academy Momentum Membership can provide valuable guidance, accountability, and clarity.
  3. Integrate Family and Business: Felicia emphasises the importance of involving family members in your business journey, fostering a sense of ownership and support.

Step-by-Step Process:

  1. Identify a Problem: Recognise a common problem or need, such as nutritious meals for kids on the go.
  2. Research and Experiment: Conduct thorough research and experiment with solutions that meet the identified need.
  3. Seek Feedback: Engage with potential customers to gather feedback and refine your product or service.
  4. Join Supportive Communities: Surround yourself with like-minded individuals and seek mentorship to navigate challenges and gain clarity.
  5. Start, Despite Uncertainties: Overcome self-doubt and fear of failure by taking the first step towards realizing your entrepreneurial dream.

Resources Mentioned:

  • Momentum by MomBoss Academy: A business coaching membership designed for moms building businesses, offering coaching sessions, workshops, and a supportive community.
  • Little Fig Foods Website: Explore Felicia's nutritious and convenient food products for babies and toddlers.

Best Advice from Felicia: Embrace the journey, trust your instincts, and seek support from communities and mentors. Remember, every step forward, no matter how small, brings you closer to your entrepreneurial goals.


  1. How long did it take Felicia to launch her business? Felicia's journey from ideation to launching her business took approximately eight years, marked by challenges, doubts, and eventual triumph.
  2. What role did community support play in Felicia's entrepreneurial journey? Community support, especially through MomBoss Academy, provided Felicia with guidance, accountability, and clarity, crucial for overcoming obstacles and achieving her goals. She didn't want to waste more time "figuring it out" by herself. Whenever she has questions, she turns to the community, gets her answer and is able to execute immediately with conviction.
  3. How can moms balance family time with entrepreneurial pursuits? Felicia suggests involving family members in the business, fostering a sense of ownership, and setting aside undisturbed quality time for family activities.
  4. What advice does Felicia offer to aspiring mompreneurs facing self-doubt? Felicia encourages aspiring mompreneurs to start despite doubts, trust their instincts, and seek mentorship and support from communities like MomBoss Academy.
  5. Where can I find Felicia's products? Felicia's nutritious and convenient food products for babies and toddlers are available on the Little Fig Foods website and can be explored further on their Instagram page.


Hi, I'm Michelle Hon, the founder of MomBoss Academy. 

I've discovered that building a $1,000,000 business is possible without taking investments and hustling all day long. I'm living proof that it can be done, and I want to help more moms achieve that for themselves and their families.

For my latest content, please fill in the form below.❤️

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