After working with many businesses to refine their digital marketing and advertising strategies, I noticed that one of the biggest struggles and the deciding factor of the success of their Facebook advertising strategies is finding who to target.

There's a limit to how many people you can reach with organic posts.

If you’re serious about reaching your target audience and extending your business online, then great content and blog posts are not enough – you need to buy ads.

...

There's a huge difference between the two and only one would make you a step above your competitions in your industry.

So, how do you become a Thought Leader?

In this episode, I'll be breaking down the four-step formula to becoming a Thought...

When it comes to online sales and marketing, people often think of social media, content creation, and building an audience.

While yes, you should be doing all of that, building an audience takes time.

And it can be very...

BY NATALIA SANCHEZ-KUMAR at ValueChampion 

If you follow Singaporean moms on Instagram, then you probably have a good idea of what it takes to be a mom influencer. These self-made working mothers built their brands through social media and...

In this episode, I'm sharing a snippet from our #MomBossGoal group coaching call.

#MomBossGoal is our online training program for aspiring mompreneurs to help them get an idea from inside their head and launch it into the world. So, you...

Selling. One of the most dreaded things in the world. Most people do not like selling or being sold to. And one of the reasons people may hate selling or avoid selling is because they think selling is a pushy, desperate process designed to woo...

Hi mombosses!

Are you struggling to come up with what to post on Instagram?

Does content creation feel like stabbing in the dark, trying to see what works and what is not? And often, nothing seems to work.

In short, you have not cracked the code...

This probably is not the first time you read about how important it is for a business to be sending newsletters.

The benefits are endless – it keeps your brand at the top of your customers’ minds, enhance your search engine presence,...

Marketing and promoting your business can be fun, especially when done right.

Lesson #1: Stop marketing on your own.

Lesson #2: Use collaborative, cross-promotional strategies that’ll help you reach a wider audience and grow your business...