52 Ideas For Your Email Marketing Newsletter

This probably is not the first time you read about how important it is for a business to be sending newsletters.

The benefits are endless – it keeps your brand at the top of your customers’ minds, enhance your search engine presence, it helps you maintain important relationships with your target customers, business partners and the media and most importantly, drive traffic to your website and increase your sales!

Yet, you are still not sending out newsletters because let us face it, generating content for newsletters month after month can be challenging for even the most seasoned marketer.

What should you write about? How can you keep it interesting, week after week?

Yes, you should be sending out one newsletter per week. Once a month is very 2018.

Here are 52 must-have ideas for your email newsletters, enough to last you for every week of the year!

About You/Your Company

Keep your subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards, and good press.

1. A behind-the-scenes look at your company
2. Insight into your company’s history
3. Your company’s mission and big WHY
4. Founder’s story
5. Favourable articles about your company
6. Business changes that impact customers
7. Answer a survey
8. A company anniversary or milestone
9. Recent award nominations or wins
10. A list of open positions for hire
11. A message from the CEO
12. Important dates to keep in mind
13. Monthly business recap

Product Updates and How-Tos

Provide product updates, new collections or launches in your email newsletters. The key here is to include videos, photos, GIFs, and other images to provide cool visuals along with the content text. Here are some ideas:

14. How-to product video
15. Deals and discounts
16. New case studies and testimonials
17. Little known uses for your product or service
18. Updates about new products, collections, and releases
19. An exclusive tip of the month
20. Cool new trends or practices
21. Images of your mobile app in action
22. Partner mobile app reviews
23. Cool new trends or practices
24. New vendors for your products/services (like new stores, websites, or resellers)

Interesting Content

You do not have to write about just “me, me, me”. In fact, content often performs better than promotions—and constant “me-talk” can grow tiresome.

Think about what content would improve your customer’s life? What do they value? What would they be interested in learning?

25. Quotes—motivational or just plain funny (if appropriate)
26. Stories with lessons learned
27. Recent studies or surveys related to your business
28. Top 10 list
29. Infographics
30. Interviews with an expert in your industry
31. Updates about your social channels
32. A guest blog post you have written for another company or brand
33. Statistics and data points
34. Third-party apps and tools your audience would find useful
35. A roundup of your most popular blogs, videos, or services from the month or year

Be Human

Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there.

Use your email newsletters to spotlight your teams and add personality.

36. An interview with one of your executives
37. New hire bios
38. A team spotlight with pictures and bios
39. A “Dear Abby” type advice column
40. Photos your customers have shared
41. A blog post takes over by someone on your team
42. Positive feedback from customers
43. A “Thank You” to donors, event attendees, or customers
44. Information on your customer loyalty program

Help and Support

Posting FAQs, challenge resolutions, resources, and training classes helps people find the answer they need before they purchase from you.

45. FAQs on new products, sales process, etc.
46. Before and after stories
47. A customer service case and resolution
48. New training opportunities
49. Free resources, like white papers and guides

Event Information

Do you any upcoming events coming up? For sure to mention it in your email newsletters! Not only is this an additional chance to build excitement and increase views, newsletters have been proven time and time again as the number one leads-driver for events and webinars.

50. Upcoming Instagram Live or Facebook Live
51. Webcast recordings of past events
52. Partner events related to your business

Now, this is not an exhaustive list of ideas. You may even have an idea or two that I have not listed here. If so, share it with us in the comments below.

If you think this would help someone you know, please share the link with them.

Remember, your subscribers have opted-in to receive these emails. They do want to hear from you on a regular basis.

Yours truly,
Michelle

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