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How Diana Lai Started And Grew Her Beauty Business #97

From Beauty Boss to You: How This Singaporean Entrepreneur Built a Thriving Business

Ever dreamt of turning your passion into a thriving business?

Look no further than Diana Lai, a Singaporean entrepreneur who transformed her love for beauty into a successful salon and product line. Her journey is packed with valuable lessons for aspiring business owners, especially women looking to make their mark in the exciting world of startups.

Building Confidence, One Lash at a Time

Diana wasn't always a beauty mogul. It all began with a simple observation: seeing the boost of confidence people gained from looking and feeling their best. This sparked her focus on eyelash extensions, a service that empowers people to radiate confidence effortlessly.

The Secret Sauce: Listening and Adapting

But Diana's success wasn't built on a single service. She discovered the golden rule of any entrepreneur: listen to your customers.

When her clients expressed a desire for additional beauty treatments, Diana didn't hesitate to expand her offerings. This adaptability led to the introduction of facials and hair removal services, catering to a wider range of beauty needs.

Passion is Power

While market research is crucial, Diana emphasises the importance of unwavering passion. Her belief in the value of her services and the transformative power of beauty shines through in everything she does.

This genuine enthusiasm is contagious, attracting customers and fostering a loyal clientele.

Knowing When to Take the Leap

Taking calculated risks is essential for any startup. Diana offers a practical tip for gauging customer interest: don't wait for overwhelming approval.

Instead, look for consistent requests from a core group – she suggests at least 15% of your customers – to validate a new service or product.

From Crisis to Creation: A Pandemic Pivot

Even the most successful journeys have roadblocks. During COVID restrictions, Diana faced a challenge: how to serve her clients when in-person appointments were limited.

This obstacle ignited her creativity. She pivoted to creating home treatment kits, a solution that addressed the skincare needs of her clients while salons were closed. This innovation wasn't just temporary – it blossomed into a full product line that complements her existing services.

The Future of Beauty is Wellness

Diana's vision extends far beyond lashes and facials. Recognising the evolving needs of her target audience as they age, she's taking courses in wellness to expand her offerings. This commitment to continuous learning and catering to her clients' well-being ensures her business stays ahead of the curve.


Here are some key takeaways:

  • Don't be afraid to ask questions and seek help. Start small and iterate based on customer feedback.
  • Believe in yourself, your passion, and the value you offer.
  • Embrace social media and the power of consistent content creation.
  • Find a supportive community to uplift and inspire you.

Ready to Start Your Business Journey?

Diana's story is a testament to the power of dedication, listening, and a dash of entrepreneurial spirit. I hope that it serves as a reminder that anyone can turn their passion into a successful business, especially with the right support and resources available in Singapore. So, take a page out of Diana's book, and embark on your own exciting entrepreneurial adventure today!

What is your takeaway from Diana's story? What inspired you the most? Let me know in the comments below.

Links mentioned:

BunLash Instagram: https://www.instagram.com/bunlash/

Momentum Community: https://www.momboss.academy/momentum


Hi, I'm Michelle Hon, the founder of MomBoss Academy. 

I've discovered that building a $1,000,000 business is possible without taking investments and hustling all day long. I'm living proof that it can be done, and I want to help more moms achieve that for themselves and their families.

For my latest content, please fill in the form below.❤️

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