Nick and I just finished watching David Beckham's Netflix documentary, and what caught our attention is a valuable lesson for entrepreneurs and business owners.
So, let's delve into the world of the iconic David Beckham and what he can teach us about securing our business' future.
“I knew that one day my career would end, so I started working with the brands”.
Even if you’re not a football fan, you are aware of Brand Beckham. It's a household name. The Victoria and David Beckham brand has successfully ventured into diverse markets - from fragrances to fashion, proving that there's more to life than just sports and pop music.
This achievement is something we can all learn from, regardless of our niche and where we are in our business.
What's most fascinating about David Beckham's journey is the conscious decision he made to build his brand. He knew that one day his football career would end, and he wanted to ensure a stable income stream for the future.
While we may not have the global reach of Brand Beckham, we can certainly apply the same approach to our marketing. Because once you have a brand, you aren't restricted to the only products/services that you're offering now.
Which one should you be focusing on? Direct response marketing is crucial for immediate sales, but what about potential customers who aren't ready to buy right now?
Do they know about your business?
Are they following you on social media or subscribed to your email list?
If not, it's time to put some effort on building your brand and establishing a long term relationship between your target audience and your brand.
In the past, building a brand was often reserved for big businesses with deep pockets for advertising. However, in today's digital age, the playing field has been levelled.
Email marketing is cost-effective, and social media provides free exposure with the option to boost your posts through advertising. So no more excuses for not looking into branding.
Branding is more than logos, colours and how your website looks like.
It's your message, your brand voice, your positioning and your brand values being communicated to the world consistently.
The more people who know about your business, like you, and trust you, the more likely they are to choose you when they're ready to buy. They won't be bothered to look for someone else.
Adding a long-term brand-building element to your marketing plan would help you in 2 ways:
Just like David Beckham knew he can't be a footballer forever, we, as entrepreneurs, should prepare for the future. So, keep doing what brings in revenue today, and start working on strategies that will serve you in the years to come.
Like Brand Beckham, your brand can be your most valuable asset.
Book a free Brand & Profit Call, and spend 45 minutes with me, where I’ll help you outline some straightforward actionable things you can do to improve your marketing and grow your business, no strings, no tie ins, and no purchase necessary.
During your Brand & Profit Call, we’ll:
The $45 deposit will be returned to you when you show up for your call. This is to weed out people who are not serious and won't commit to show up for their own success.
Image credit: Netflix