Key Lesson From David Beckham's Netflix Documentary

Nick and I just finished watching David Beckham's Netflix documentary, and what caught our attention is a valuable lesson for entrepreneurs and business owners.

So, let's delve into the world of the iconic David Beckham and what he can teach us about securing our business' future.

Brand Beckham

“I knew that one day my career would end, so I started working with the brands”.

Even if you’re not a football fan, you are aware of Brand Beckham. It's a household name. The Victoria and David Beckham brand has successfully ventured into diverse markets - from fragrances to fashion, proving that there's more to life than just sports and pop music.

This achievement is something we can all learn from, regardless of our niche and where we are in our business.

The Conscious Approach to Brand Building 

What's most fascinating about David Beckham's journey is the conscious decision he made to build his brand. He knew that one day his football career would end, and he wanted to ensure a stable income stream for the future.

While we may not have the global reach of Brand Beckham, we can certainly apply the same approach to our marketing. Because once you have a brand, you aren't restricted to the only products/services that you're offering now.

Direct Response vs. Brand Building

Which one should you be focusing on? Direct response marketing is crucial for immediate sales, but what about potential customers who aren't ready to buy right now?

Do they know about your business?

Are they following you on social media or subscribed to your email list?

If not, it's time to put some effort on building your brand and establishing a long term relationship between your target audience and your brand.

Levelling the Playing Field

In the past, building a brand was often reserved for big businesses with deep pockets for advertising. However, in today's digital age, the playing field has been levelled.

Email marketing is cost-effective, and social media provides free exposure with the option to boost your posts through advertising. So no more excuses for not looking into branding.

The Power of Brand Awareness

Branding is more than logos, colours and how your website looks like.

It's your message, your brand voice, your positioning and your brand values being communicated to the world consistently.

The more people who know about your business, like you, and trust you, the more likely they are to choose you when they're ready to buy. They won't be bothered to look for someone else.

Adding a long-term brand-building element to your marketing plan would help you in 2 ways:

1. Getting the customers who are ready to buy today
2. Prepping the customers who will buy in the future, so that you’re the natural choice

Just like David Beckham knew he can't be a footballer forever, we, as entrepreneurs, should prepare for the future. So, keep doing what brings in revenue today, and start working on strategies that will serve you in the years to come.

Like Brand Beckham, your brand can be your most valuable asset.

Get help to grow your business, for FREE

Book a free Brand & Profit Call, and spend 45 minutes with me, where I’ll help you outline some straightforward actionable things you can do to improve your marketing and grow your business, no strings, no tie ins, and no purchase necessary.

During your Brand & Profit Call, we’ll:

• Take a look at the marketing you’re doing, and give you our two cents on how to improve it
• Tell you what we’d be doing if we were in your shoes
• Give you actionable tactics and strategies we’re using right now to get leads and customers for our clients
• Make sure you walk away with something you can take away and use straight away

Book your call below, and we’ll talk to you soon...

The $45 deposit will be returned to you when you show up for your call. This is to weed out people who are not serious and won't commit to show up for their own success.

Image credit: Netflix