Sunk cost is the "perceived" cost that makes us refuse to step away from something we’ve spent time or money on, even though that’s the sensible thing to do.
It is also the reason most entrepreneurs are "stuck" in the business.
In this episode, business strategist Michelle Hon talks through why it happens and how it impacts your business, and shares strategies to overcome and use it to advantage.
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How to build an evergreen & scalable sales machine: https://www.momboss.academy/salesmachine