Is Sunk Cost Sinking Your Business?
Sunk cost is the "perceived" cost that makes us refuse to step away from something we’ve spent time or money on, even though that’s the sensible thing to do.
It is also the reason most entrepreneurs are "stuck" in the business.
In this episode, business strategist Michelle Hon talks through why it happens and how it impacts your business, and shares strategies to overcome and use it to advantage.
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Link:
How to build an evergreen & scalable sales machine: https://www.momboss.academy/salesmachine
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About Michelle Hon
Michelle is the founder of MomBoss Academy. She is the author of The Chill Mom, and the host of The Chill MomBoss Show, a podcast and YouTube channel all about living a full live with purpose.
She was named by Zine Magazine as one of the "Top 10 Mommy Influencer in the World" and she has been featured for her businesses on Channel News Asia, The Asian Entrepreneurs, Lifetime Asia, Asian Money Guide and SmartParents.
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