As a business coach, I often see entrepreneurs make the mistake of not seeing things from the perspective of their customers and employees.

Why shifting perspective it is vital

One of the major pitfalls entrepreneurs encounter is creating...

Do you have a brand voice?

If so, do you have a brand voice guide to keep your content consistent across all your communication channels?

If you don't have it, listen in as I take you step-by-step on how to create a unique brand voice guide...

From the minute your customers lock eyes with your logo to the moment they're clicking "Add to Cart".

My dear readers, let me introduce you to "Customer Journey".

Whether you’re looking to start a side hustle or are pretty well-established...

Are you tired of pouring your hard-earned money into online ads and seeing little to no return on investment?

Do you want to take your online business to the next level and skyrocket your sales? 

As an online business owner and marketer,...

Many businesses think that the way to creating a positive buzz around their businesses is by focusing on product or service.

Yes, your product or service is important. But the truth is, it is not about what you sell.

This can be a difficult...

In almost every conversation with either friends, or fellow business owners, or people I just met - it still surprises me when they come not to me and say, “ I don’t know how you do it, three kids and a business and you make it seems...

Sunk cost is the "perceived" cost that makes us refuse to step away from something we’ve spent time or money on, even though that’s the sensible thing to do.

It is also the reason most entrepreneurs are "stuck" in the business.

In this...

Are you struggling to boost your sales?

Tune in to this episode where I share the most important selling trick that you can do it in just 30 seconds!

If this was helpful for you, leave a comment and let us know! :)

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If you're looking for...

Recently I got a question from one of my subscribers about her sales struggles. She is struggling with these troubles: People can't afford her prices, aren't interested in buying right now and feel like she is too expensive than her competitors.

...

Have you ever wondered what you would tell your younger self if given the opportunity?

If only you could go back and prepare for the challenges ahead.

Maybe there are a few things you wish you knew before starting a business. So, in this third...